Eric  Robinson

Eric Robinson

Real Estate Broker

iPro Realty Ltd., Brokerage

Mobile:
416-461-0907
Office:
416-364-2036
Toll Free:
1-877-306-4776
Email Me
Eric  Robinson

Eric Robinson

Real Estate Broker

iPro Realty Ltd., Brokerage

Mobile:
416-461-0907
Office:
416-364-2036
Toll Free:
1-877-306-4776
Email Me

Listing Your Home

Listing Your Home

 

The first step toward putting your home up for sale is to meet with your REALTOR® at your home. This meeting is referred to as the "listing appointment". Beforehand, it's also important to understand “who's who" and how brokers may co-operate to sell your home.

Listing Broker

An individual real estate broker whom the seller hires to represent themselves through a contract called a "listing agreement". The listing Sales Representative is associated with the listing broker. The listing broker is directly paid the listing commission and then splits the commission with the listing Sales Representative.

Selling Broker

An individual who produces a buyer for the property and divides the commission with a listing broker. Such a transaction is considered a "co-operative" sale because the house is listed by one broker and a buyer is provided by a second broker. If the listing broker also produces the buyer, then the listing broker receives both listing and selling sides of the commission.


A Little Homework

Before the listing appointment, both the home seller and the listing Sales Representative have some homework to do. While the home seller collects a list of documents requested by the Sales Representative, the listing Sales Representative studies recent area sales of homes comparable to the seller's, and also comparable homes currently for sale.


Your Home’s Special Features

At the listing appointment, the listing Sales Representative will want to inspect the entire home and yard to become familiar with its special features and exact floor plan. You have probably enjoyed living in your home and have been pleased with its many unique features. Your listing Sales Representative will want to tell prospective buyers about the special features of your home and community. Be ready to be specific about schools, churches, daycare, nearby metro, and other desirable community features, as well as home features not readily apparent.

Remember, prospective buyers will be "comparison shopping" and keenly aware of subtle differences in homes for sale in the area. Be sure to tell your listing Sales Representative why yours is special, from any home remodeling to afternoon winter sunshine.


Property Profile Folder

To enable the listing Sales Representative to prepare a ‘Highlight Sheet’ on the property, the home seller needs to provide a number of documents and information specific to the location and jurisdiction. This ‘Highlight Sheet’ is often left in the home for the convenience of prospective selling Sales Representatives. Because the list is long, you can understand why it's best to collect the papers before the listing appointment. These materials may include:

Pay-Off Notice

A letter signed by the home seller and mailed to the lender by the listing broker to notify the lender of the intention to pay off the mortgage in order to minimize prepayment of interest penalties to the seller. (Home seller should provide the broker with the lender's address, loan balance, assumability, years remaining on present mortgage, PITI. and the interest rate, if possible.)

Septic and Well Inspection

vIf property is on septic/well, current inspections by local health authorities are required while the home is occupied. The listing Sales Representative will usually arrange for inspection after the contract is approved.

 

Order Lender Appraisal

Lenders usually require an appraisal to assure that the property is adequate collateral for a loan. Appraisal may be ordered before (paid by seller), but is more often done after an "offer to purchase” is accepted (paid by buyer).

Assessments/Easements

The listing Sales Representative will ask the home seller if any tax assessments or easements exist on the property that must be paid or included in the purchase contract and passed on with the land when sold.

Property Taxes/Condominium Fees

The home seller provides a record of property tax or condominium fee payments which the buyer will reimburse on a prorate share to home seller at settlement.

Inspections

Many lenders of new mortgages may require an inspection certificate that shows the house is free of major defects.

The home seller should also provide a record of the past 12 months’ utility bills, including gas, electric, sewer, water, and trash where applicable. Most buyers will want to know the history of utility costs.

Helpful Documents

If possible, the home seller should provide the listing Sales Representative with the deed, house location survey, condominium bylaws or home owners association documents, subdivision map, house floor plan, previous title search abstracts, legal description of property (subdivision, section and lot), warranties on major systems or Home Owners Warranty, if still in effect, and copy of home owners insurance policy for endorsement in purchase contract.


 

"What Conveys?"

In anticipation of a buyer's offer, the home seller must be ready to supply the listing Sales Representative with a specific list of the personal property that is included in the real estate property for sale. Examples of items to "convey" may include: draperies, drapery rods, remaining heating oil, firewood, washer, dryer, refrigerator, stove, microwave, disposal, swimming pool chemicals, awnings, storm doors and windows, screens, blinds, shutters, window air conditioner, etc. Home seller should tag or remove items which do not convey.

When the home seller is ready to put the home on the market, the listing agreement is filled out indicating a specific period of time the agreement is in effect ("listing period"), and signed by the seller. You've now hired a listing broker.


Comparative Market Analysis

Maximizing Market Value

Preparing a Comparative Market Analysis (CMA) is an important tool Sales Representatives use to help you earn the highest possible price for your home. A CMA involves looking at the public records of real estate business in your community to better understand market conditions.

There are four steps your Sales Representative will take in preparing your home’s CMA:

  1. Your REALTOR® will consider the amount paid for at least 3 recently sold homes in your community. These homes will be comparable in size to yours and together comprise a factual record of what buyers will pay.
  2. Your REALTOR® will then consider the asking prices of at least 3 presently listed homes in your community. Because these homes are similar to yours, these homes will be the benchmarks against which your home will be priced.
  3. Your REALTOR® will then consider the asking prices of at least 3 homes in your community that went unsold for at least 90 days. Similar to your home, these homes illustrate the dangers of overpricing your property.
  4. Finally, your REALTOR® will use all the price information gathered to arrive at an ideal asking price for your home.


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416-461-0907

  

416-364-2036

  

  My slogan “Selling Toronto Since 77" represents my experience as a Full-time Toronto Resale Agent.

  But that is not the whole story….please read "The Making of Your Agent"


 

BEFORE 1977:

   By age 5, (as I recall it :) , I took a look across the St.John River from our1000 tree Apple Farm, outside of Woodstock N.B., and said “We Gotta Get To    Ontario”.
So my family of four packed up the truck, car and Sally the dog (the cattle traveled by train) and headed to a newly purchased farm just outside of Lindsay, Ontario.

   Naturally, being the only Son, I quickly grew into Family Farming Business with my Father and Grandfather as it expanded from mixed livestock, grain and large scale potato growing into producing 136,000 broiler chickens annually.   Next, a Farm Equipment Dealership was added.                                                    My Mother, our Admin. and Bookkeeper made sure I learned the importance of these functions.                                                                                                       So this is pretty much the story of my Childhood -  Hard Work and Busy learning all facets of running Businesses.

    When I turned 16 (and had my driver's license), a most important and impactful thing occured.  My father (Frank) announced  “You and I are going to buy a lot, build a house and sell it.  It is time you learned about property ! ”                                                                                                                                           Soon after, we were shopping with a Realtor, to purchase a building lot overlooking Sturgeon Lake and I was learning the basics of plans, permits, basement installation, home building, and Home Selling thru a Realtor.

 By the time I was 18 - I was feeling the draw of Toronto !   So I was happily attending Ryerson Business School in Toronto, when my Father announced -  “You and I are going to buy this waterfront farm on Sturgeon Lake and develop a subdivision !”   ( I was like - "WHAAAAAT" ???  :)                                           Soon, while going to Ryerson, I was driving to Lindsay several times a week since  “Lakeside Village”, a 34 Home, Estate Subdivision was under way.

Now That Was A Real Education !  This project took many Years of:  local and provincial government approvals; assembling investors and financing; countless engineering and builder meetings.   And we were Learning On The Fly !  (talk about a Part-time Job :)
However, it Was Very Cool to be able to do many school assignments on my own project.
                                                                                                                                                                                                                                                         
By age 21,  our highly regarded "Lakeside Village" Subdivision was completed and Sold Out - and I proceeded with my Plan to become a Toronto Realtor.

 By age 23,  I had next completed a new 2 Year, full time Seneca College Diploma Course in Toronto, that seemed like it was created - Just For Me !                   It was called “Real Property and Appraisal” and incorporated the in-depth Appraisal 1 & 2 (for those wishing to become a professional Appraiser), Real Estate Law, Property Management , Construction Management, Construction Estimating, Developing, Accounting, Marketing and Promotion, Government Property Regulations and The Planning Act.

This was the extent of my Preparation and Experience to be ready to help people with their most important Buying and Selling decisions - BEFORE becoming a Professional Toronto Real Estate Broker in 1977.

 
SINCE 1977:

My Goal has been to be the most knowledgeable, hard-working, complete Resource for my Clients..
I also spend a serious amount of time accumulating and knowing the very best of Honest, Talented, Well-priced Contractors/Tradesman/Plans & Permit Specialists/Lawyers/Surveyors/Mortgage Specialists - since personal connections in these fields are very important assets to be able to recommend to you.      (So you do not have to hire strangers from the internet or flyers anymore.)
I have designed and renovated many 
Toronto homes, and show 100's of homes and condos, every year. 
My lifelong study of the resale market, real estate investments, housing statistics, interest rates, new construction condo/loft projects, real estate law, renovation/design, condominium corporations – will hugely benefit your property decision making.                                                                                                  My Business is typically approx. 85% Residential and 15% Investment Properties/Land/Re-development Sales.

  AREAS:  I have experience in All Areas of the City of Toronto and have handled Sales and Purchasing in most parts of the entire GTA.                                      My  business has always been "Needs of the Client Based," as opposed to just knowing one small pocket.   Many of my Clients have wanted me to handle their out-of-town transactions as well.  My appraisal education and over 40 years of experience enables me to analyze pricing data in any area and know country property as well.   I have also done business in the following areas: Pickering/Ajax/Brooklyn/Whitby/Oshawa/Bowmanville;  Newmarket/Aurora/Stouffville/Uxbridge;  Mississauga/Milton;  Kawartha Lakes/Scugog Lake/Port Perry/Lindsay/Balsam Lake/Sturgeon Lake/Rice Lake/Buckhorn Lake/Omemee.

 

In Summary, I believe that when you are hiring an Agent, you deserve:

 1.)       An Agent – who is This involved, interested, dedicated and experienced in all things Property.

 
2.)       An Agent – that you can tell right away, genuinely puts your best interest above all else !  As opposed to the "just sending out junk mail and waiting for the phone to ring approach" - I have acquired my loyal diverse clientele thru "word of mouth" recommendations from one family member and friend to the next.

 3.)       An Agent – who promptly returns your calls/emails, 7 days a week.   And does Not disappear on holidays in the middle of your buying/selling.

 4.)     An Agent – who Always will dedicate the time, and has the will, determination and knowledge to “MOVE MOUNTAINS” to make you Happy & Successful in Toronto Homes, Condos, Lofts and Investments.


                  I Assure you, You Will Notice The Difference